A logo design that failed

The big Gap mishap – what a logo really means

Liquidblu Archive, October 2010 on October 26th, 2010 No Comments

Last week retail giants Gap found themselves inundated with pleas to retract their newly launched logo.  What did they do?  Exactly what thousands of people asked them to do – reverted back to the good old blue box Gap logo that we all know and love.

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